- We often see results from our search engines as objective or true. As though that all the results in the search engine are a reflection of what people are searching for and a source of collective wisdom. - This idea has been debunked by quite a few scholars though. --- The dominant notion of search results as being both “objective” and “popular” makes it seem as if misogynist or racist search results are a simple mirror of the collective. Not only do problematic search results seem “normal,” but they seem completely unavoidable as well, even though these ideas have been thoroughly debunked by scholars - Safiya Umoja Noble in [[Algorithms of Oppression]]