- If you want to build a monopoly business in the long run it's important to start with a small market. It's important to try and dominate a small market and then try to expand from there. ---- Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market. Always err on the side of starting too small. The reason is simple: it’s easier to dominate a small market than a large one. If you think your initial market might be too big, it almost certainly is. - Peter Thiel in [[Zero to One]]