- There is a lot of talk about iteration and improving steadily while building a startup but it's also important to realise that just iterating might only help you get to a local maxima. If you want to arrive at a global maxima you have to have a plan to be different ---- iteration without a bold plan won’t take you from 0 to 1. A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. - Peter Thiel in [[Zero to One]]