- For the past few years while running startups I've had an obsession with numbers and have tried to focus on the data. It's also important to make sure to think about qualitative factors critically. ---- If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now? Numbers alone won’t tell you the answer; instead you must think critically about the qualitative characteristics of your business. - Peter Thiel in [[Zero to One]]