- Earlyvangelists are those customers who is actively searching for a solution and have deadlines and a budget to solve the problem. - You could say this problem is a hair on fire problem for them. ---- Earlyvangelists can be identified by these customer characteristics (see Figure 3.1): The customer has a problem The customer understands he or she has a problem The customer is actively searching for a solution and has a timetable for finding it The problem is painful enough the customer has cobbled together an interim solution The customer has committed, or can quickly acquire, budget dollars to solve the problem - Steve Blank in [[The Four Steps to the Epiphany - INCOMPLETE]]