- A bad product and a good distribution strategy can make a company but the opposite can never lead to success. - As builders we underestimate distribution and don't see it as a valuable skill but it's the single most important thing for a company to succeed. --- people overestimate the relative difficulty of science and engineering, because the challenges of those fields are obvious. What nerds miss is that it takes hard work to make sales look easy. - Peter Thiel in [[Zero to One]] Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. - Peter Thiel in [[Zero to One]]