- Our ideas of counting comes from objects. But the same objective notions cannot apply to society or humans because those change as we try to observe it. For example - when we measure the height of a person it could change simply because people try to stand tall. When people are tracking their steps they tend to walk more. - Similarly when you might do a public opinion survey the very act of asking questions can change the outcome. --- #curiousminds 193: Deborah Stone on How Data Can Lead us Astray