- Bartlett performed a famous experiment where he introduced at University of Cambridge a native American folktale. The folktale was entirely foreign and came from a different cultural context than the students. - The students remembered the story but adapted details to match up to their own expectations. Words such as canoe and paddle were replaced by boat and oar; seal hunting became fishing. - Although people recall details their recollections are often driven by their imagination and they are approximate at best. --- Bartlett observed that, although people do recall some details from the past, their recollections are approximate at best. He concluded, “Remembering is not the re-excitation of innumerable fixed, lifeless and fragmentary traces. It is an imaginative reconstruction.” - Frederic Bartlett (1932)