- Over the last few years reactions have become super important. We're starting to value reactions of people watching things a lot more than the actual thing itself. - Even leaders like Trump and Boris Johnson got elected by reacting in an angry and humorous way to how things are. Those two reactions belittled issues and pushed people to be more and more reactionary. - [[Outrage Porn]] also really feeds off of the need for reaction creating endless loops of reactions. - There were so many reactions to Will Smith at the Oscars and it was almost as though it was really important to see how everyone is reacting. - Cancel culture also to a large degree stems from people having to react to things. ---- "we also have to reckon with the fact that, in a culture producing a vast over-abundance of ‘content’, snippets showing emotional impulses seem to retain a value little else can match. Across various genres, embodied responses to cultural artefacts carry greater worth than the artefacts themselves." - [Link](http://lrb.co.uk/the-paper/v45/n05/william-davies/the-reaction-economy) "The broader question is how any of us – but especially children and young people – can become comfortable with our own freedom, our own spontaneity, against the backdrop of surveillance capitalism, which is the real condition of the reaction economy." - [Link](http://lrb.co.uk/the-paper/v45/n05/william-davies/the-reaction-economy)