- Old ideas of dystopian societies with extreme control look like George Orwell's 1984 where authoritarian states exerted control by denying the rights. - Today's form of control is very different. The ideas today change you to want certain things and make you dependent on it. Once you're dependent you must be a part of the system to get those things. - It's almost like being a drug addict except you don't really know it. --- "what capitalism realised in the neoliberal era, Han argues, is that it didn’t need to be tough, but seductive. This is what he calls smart politics. Instead of saying no, it says yes: instead of denying us with commandments, discipline and shortages, it seems to allow us to buy what we want when we want, become what we want and realise our dream of freedom. “Instead of forbidding and depriving it works through pleasing and fulfilling. Instead of making people compliant, it seeks to make them dependent.” - [Link](https://www.theguardian.com/books/2017/dec/30/psychopolitics-neolberalism-new-technologies-byung-chul-han-review)