- It's interesting to note that the fastest growing cohort of entrepreneurs are actually boomers. - Boomers present an interesting market and they are behaving very differently from old people of the past. --- "According to a 2016 Kauffman Foundation study, the fast-growing cohort of entrepreneurs are people aged 55 to 64 years old, who account for 25 percent of total entrepreneurs (vs. less than 15 percent in 1996)." - [[The Profound Effect of Americans Living Longer Lives]]