- There's an often misconception that the best sales people are those that are able to speak well and present brilliantly but in reality it's all about how well you listen. - This is very much true in terms of startups as well to collect user feedback and learn from the user - [[Looping for Listening]] offers a great technique to listen better --- But in sales there’s a truism that ‘we have two ears and one mouth and we should use them proportionately.’ I believe that’s what makes someone really good at selling or consulting—the number-one thing is they’ve got to really listen well. - [[Quiet]]