- There's a certain language that companies are starting to use these days that's just clearly garbage. It just makes things more grandiose and fancy sounding and it's a way of giving meaning to something that really doesn't. - Quite a few jobs are [[Bullshit Jobs]] and this empowerment language is a way to hide and mask that. --- "Empowerment language is a self-marketing asset as much as anything else: a way of selling our jobs back to ourselves" - [Link](https://www.vulture.com/2020/02/spread-of-corporate-speak.html) "Thousands of companies have tricked us into believing that a mattress or lip-gloss order is an ideological position." - [Link](https://www.vulture.com/2020/02/spread-of-corporate-speak.html)