- Sometimes it's better to be okay with a sub optimal choice and preserve mental energy. Research shows that this can lead to more satisfaction paradoxically and even makes you more comfortable with regret if you learn there was a better choice later on. --- We all want to make good choices, but research shows that making exhaustive analyses, paradoxically, doesn’t lead to more satisfaction. It tends to lead instead to regret and second-guessing. Letting go of the idea that a choice must be optimal, on the other hand, preserves mental energy and allows you to feel better if you later learn that a better choice existed. - Leonard Mlodinow in [[Elastic]]