- On Twitter it's not about the content but about the context. Rather than breaking or spreading news it's about interpreting it and remixing it in your own signature style. ---- a brand’s success on Twitter is rarely predicated on the actual content it produces. Rather, it correlates with how much valuable context you add to the content—your own, and that produced by others. - Gary Vee in [[Jab Jab Jab Right Hook]]