- Word of mouth marketing is actually far more important than what we realise. One factor to keep in mind with word of mouth is how it makes people look to talk about what you're selling. That is the amount of social currency it gives the person to talk about it. - There are a few ways to do this - find inner remarkability, leverage game mechanics or make people feel like insiders. --- Social Currency How does it make people look to talk about a product or idea? Most people would rather look smart than dumb, rich than poor, and cool than geeky. - Jonah Berger in [[Contagious - Why Things Catch On]]