- When doing content marketing, it's important not just to keep posting calls to action about your business. You need to keep sharing lightweight content "jabs" before the sales pitch "the hook". ---- Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses. It’s just like when you’re telling a good story—the punch line or climax has no power without the exposition and action that come before it. There is no sale without the story; no knockout without the setup. - Gary Vee in [[Jab Jab Jab Right Hook]]