- A growth team must not include marketing and sales folks but also those from engineering, product managers and designs as well. This kind of makeup is critical to generating hacks and ideas. --- While we should be clear that some growth teams operate without a dedicated member who is a marketing professional, we advocate including a marketing specialist for optimal results. The cross-pollination of expertise between engineering and marketing can be particularly fruitful in generating ideas for hacks to try. - Brown and Ellis in [[Hacking Growth]]