- Too often we look at clothes we bought that were cheap in the past and think that they lasted for a while so the same brand and same cost clothing would last just as long. But the cost of raw materials and labour has gone up. So if you're getting clothes at the same cost it's because you're now consuming lower quality of clothing that's bound to wear faster. - It's also really hard to understand where fabric comes from and the supply chain is often really messy. Even companies often get deceived in terms of where their material comes from. - [[Minimalism]] is a really good way to rethink your clothing choices and help you avoid fast fashion. --- It’s simply more expensive to produce now than it was then. - [Link](https://www.vox.com/the-goods/23529587/consumer-goods-quality-fast-fashion-technology) “People don’t exactly want to pay more for all that stuff,” Harrington says. “So what has to happen if everything is more expensive and the customers still want to pay the same price, something has to be cut and that’s often going to be the quality of the garment.” - [Link](https://www.vox.com/the-goods/23529587/consumer-goods-quality-fast-fashion-technology) [Hiding Fabric Fraud](https://www.bbc.com/future/article/20230206-fabric-fraud-how-to-spot-fake-fabric-claims)