- A single word has the power to influence physical and emotional stress. By using words like student or homework we run the risk of generating negative memories associated with school. - We should try to use words like learner or project instead. --- Adults may have negative memories of school, which they could bring with them to your training. Why use words such as teacher, lesson plan, or student if they may generate negative memories—especially if you don’t need to. If science tells you words can make a difference, be artful and use terms and labels that have a more positive connotation. For example, use learner instead of student or project instead of homework. - Elaine Bech in [[The Art and Science of Training]]