- Build a rapport and get to understand the person you're interviewing - Listen more don't talk much - "Tell me more" is a very powerful sentence to use as much as possible - Talk about specifics and not about hypothetical situations - Focus on the user's process and life more and less about your idea or product. Particularly don't try to ask specifically for what features might help. ---- References : Eric Migicovsky - How to Talk to Users - [Link](https://www.youtube.com/watch?v=MT4Ig2uqjTc) Emmet Shear - How to run a User Interview - [Link](https://www.youtube.com/watch?v=qAws7eXItMk)