What is Elastic good for? - The main thing Elastic search is good for is ingesting data and searching efficiently across it. They've built a few connectors already and it seems like there are some other companies providing more connectors. - Elastic also has Kibana which provides a UI and visualisation layer once you connect your data sources. What does it already do out of the box where us adding on would be pointless? - Building a wrapper for searching Slack, Jira, Drive, Gmail would not be too valuable. It's fairly easy to connect and gives good org and user level permissions. Friction points where making it seamless would be valuable - Connecting to your local server is definitely challenging. Elastic doesn't seem to provide something out of the box. There's a community tool called fscrawler that every one seems to be using. There's a complex one hour tutorial to connect your local files to elastic. - Using a third party tool to connect Notion and a few others might become tedious. For enterprise search and workflow where we can use these to add value to users - Can try connecting my dad's business to elastic using the IT guys help and see if they'd actually use it to search through documents. Even if it's on the elastic website initially it might provide some value to them. Will have to check how search works right now particularly for tally files. - Looks like needl.tech is solving the second friction point. They have just built all the connectors in one place and allowed you to connect to elastic easily. They're using elastic under the hood.