- Workflow routing is a challenge for dad's company and random tasks do come up that really shouldn't be addressed by dad. - Searching for documents is challenge for the lab. Especially when nurses have a specific process and where mistakes can't happen. He has written his own script to handle his specific use case though and things it's something only for his lab. - Thinks hero product is not the way to go and probably best to combine all of these options into one. - None of the competitors have mobile apps so that could be a way to distinguish yourself from the others.